Is an Innovation Culture a Fools Errand?
Once an entrepreneurial firm achieves some reasonable size, their intent shifts from disrupting the market to defending their turf. As firms scale and grow, they lose the sense of innovation and disruption and become very much like the firms they displaced – more interested in defending existing customer relationship and markets and less interested in innovation. As that shift happens, business frameworks, service models and compensation schemes all band together to create a business as usual frameworkthat is about providing for the needs of existing customers and defending the firm against disruption. There’s little incentive, motivation or focus on innovation.
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Brilliant Forge is a Product Strategy & Design consultancy. With more than 18 years of experience in the industry ranging from small startups to large global corporations, I share my best practices and knowledge of how to successfully design products and services for Consumer Markets.