A strong online strategy can drive significant engagement for Local “offline” businesses (e.g., localized online advertising, marketing, Search, social media, etc.)
Is Pinterest Right for Your Business?
Pinterest is one of the fastest-growing social networks in 2012. According to ComScore: in January 2012, 13.76m people worldwide visited the site and spent an average of 89 minutes there. Business Insider recently shared some interesting data tidbits about its growth, users, and their sharing behavior. But, I really like the data shared in thisGuardian article on 2-28-12. Obviously, Facebook continues to dominate this space with over 805M users who spend a whopping average of 6 hours and 33 minutes on the social network each month. But, when you exclude the Facebook giant, a clear set of up-and-coming players emerge in Pinterest and Tumblr.
Why It’s a Good Thing People Are Shallow (and 13 Ways to Exploit It)
The truth is, pretty much any type of consumer business depends on irrational, impulse-driven purchases. You might even say it’s a bedrock principle of marketing. So don’t fight it. If perception is all that matters, construct one that’s so bewitching no one dares look away. Craft your marketing to deliberately control how your customers react.
Brilliant Forge is a Product Strategy & Design consultancy. With more than 18 years of experience in the industry ranging from small startups to large global corporations, I share my best practices and knowledge of how to successfully design products and services for Consumer Markets.