Startups, this is how design works.

Companies like Apple are making design impossible for startups to ignore. Startups like Path, Airbnb, Square, and Massive Health have design at the core of their business, and they’re doing phenomenal work. But what is ‘design’ actually? Is it a logo? A Wordpress theme? An innovative UI?

It’s so much more than that. It’s a state of mind. It’s an approach to a problem. It’s how you’re going to kick your competitor’s ass. This handy guide will help you understand design and provide resources to help you find awesome design talent.

Designing for Conversion – 8 Visual Design Techniques to Focus Attention on Your Landing Pages

There are multiple ways to catch the attention of your visitors; you can use bold, catchy, funny or controversial copy or beautiful typographic design, you can have a video to allow a multimedia experience, and you can use some fundamental principles of design toguide the eyes of your customers with directional cues.